Amazon Business announces ‘Anniversary Sale’; Celebrates three years of empowering MSMEs in India

• On account of its three-year anniversary, Amazon Business customers and MSMEs can enjoy top deals across multiple product categories and avail 10% cashback on orders above INR 1000 and 10%+10% on orders over INR 5000 and above • Top deals and savings across Consumer Electronics, Home & Kitchen, Large Appliances, Home Improvement products from more than 3.7 lakh participating sellers during Anniversary Sale until September 30, 2020

To commemorate three years of delivering value to MSMEs in India, Amazon Business today announced a special Anniversary Sale from September 25 – September 30. The event features a wide selection of products from both brands and MSMEs offering top deals and offers across various categories like IT, Telecom, Services, Education, Hospitality and Healthcare, offering products such as IT peripherals, home and kitchen appliances and office supplies, large appliances, cleaning essentials amongst others.

Since its launch in 2017, Amazon Business has always aimed to empower MSMEs as a one-stop destination with over 16 Cr GST enabled products across top categories to cater to their distinct business needs. There are over 3.6 lakh sellers selling to business customers on Amazon Business. In addition to a wide selection of products, Amazon Business also helps MSMEs run their business more efficiently by helping them tackle their indirect spends which brings down costs and improves the ease of doing business with features such as Multi-user accounts and Approvals, spend analytics and safe and reliable delivery thanks Amazon’s trusted and world-class fulfilment network.

In its three-year journey, Amazon Business has significantly grown its customer base, seeing an increase of over 103% y-o-y in India and has been especially helping MSMEs rebound from recent operational challenges caused by the Covid 19 pandemic. During these challenging times, customers have turned to Amazon Business, leading to a 46% increase in average monthly order volumes compared to pre-lockdown. Apart from major cities, smaller towns such as Khanauri (Punjab), Bhuran (Haryana), Aduthurai (TN), Dwarhat (Uttarakhand), Koikuntla (AP), Kurwai (MP) have seen an increase in orders on Amazon Business in the last few months.

Commenting on the three-year anniversary, Peter George, Director, Amazon Business, said “As we complete three years in India, we are humbled by the response from our customers. We continue to look for ways to enable MSMEs during these challenging times. On the occasion of our Anniversary we look forward to serving them with some great deals and offers on a wide selection of GST enabled products from top brands across categories.”


During the ‘Anniversary Sale’, businesses can get access to exclusive deals in addition to  a 10% cashback on orders above INR 1000 and 10%+10% on orders over INR 5000 and above and save more with GST input tax credit and bulk discounts as part of the anniversary special offer.

Top offers and deals are from participating brands and sellers

·       Access to 1.4K exclusive business deals with 10% cashback on orders above INR 1000 and 10%+10% on orders over INR 5000

·       1.5K+ new launches across top categories like PC accessories, Kitchenware, Office improvement and Office supplies

·       Selection from a wide range of categories such as Commercial notebooks, Printers, Cookware and Office products.

·       Offers from top Brands such as HP, Dell, Milton and Bosch amongst others

·       Save big with up to 36% off on Lenovo ThinkPad X390 Intel Core i7 10th Gen 13.3-inch Full HD Thin and Light Laptop (16GB RAM/ 512GB SSD/ Windows 10 Professional/ Black/ 1.29 kg); 33% off on JK Copier Paper - A4, 500 Sheets, 75 GSM, 1 Ream; 27% off on Prestige PKGSS 1.7L 1500W Electric Kettle (Stainless Steel) and more

Check out all the offers on ‘Anniversary Sale’ here.


About Amazon Business

Amazon Business is a new business friendly marketplace on launched to meet the business-procurement needs of different institutions such as hospitals, clinics, manufacturers, universities, schools, NGOs, government bodies and offices. Amazon provides technology-led procurement solutions built specifically for businesses, attractive pricing and a convenient and transparent shopping experience associated with Amazon. For more information, visit 



The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.