Amazon Business launches ‘MSME Accelerate’

Top products, deals, discounts to help lakhs of MSMEs kick start their business • To help MSMEs get easy access to products required to facilitate their business operations post COVID-19 era • Top deals; discounts and savings across Consumer Electronics, Home & Kitchen, Large Appliances, Home Improvement products, Health and Safety supplies • More than 3.7 lakh sellers to participate

Amazon Business today announced ‘MSME Accelerate’ which will run till 20th June. On, MSME Accelerate will feature selection, deals, discounts and savings to help small businesses kick start operations as they cater to new demands. The event will feature selection from both brands and MSMEs with over 3.7 lakh sellers on the marketplace. In a difficult time for sellers, the event provides an opportunity for them to sell in larger quantities to Businesses.


MSME customers can leverage the event, as a one-stop destination to access a wide range of products from top categories to cater to their various needs especially that of creating a safe work environment. Businesses which have employees coming back to office can buy a wide range of products to ensure safety of employees, create clean and hygienic work spaces, ensure social distancing set up is created in office, have essential COVID protection and screening supplies and cater to basic work supplies like Office stationery, IT Peripherals, Breakroom supplies, Air Conditioners and Air Coolers. Businesses can also buy essentials to create efficient work from home setup for employees choosing to work from home.


Businesses can get access to over 4000 exclusive deals in addition to a 10% cashback on orders above INR 1499 and save more with GST input tax credit and bulk discounts.


Commenting on the launch, Peter George, Director, Amazon Business, said, “As part of our commitment to serving MSMEs, we are happy to launch “MSME Accelerate” to help them kick start their operations with a curated set of products to address emerging needs such as ensuring workplace safety and hygiene or enabling work from home. The event helps our MSME buyers conveniently discover and save on such products. MSME Accelerate is also our attempt to help lakhs of sellers reach millions of Businesses.”

Sneak Peak MSME Accelerate

Check out all the offers on MSME Accelerate

·       Over 4000 business exclusive deals with 10% cashback on orders above INR 1499

·       Selection from a wide range of categories such Consumer Electronics, Home & Kitchen, Large Appliances, Home Improvement products, Health, Sanitization and Safety supplies and more.

·       Top Brands such as Lenovo, Dell, Netgear, Sony, Boat, BROTHER, Seagate, SanDisk, Canon, Daikin, Whirlpool, LG, Samsung, Godrej, Symphony, Panasonic, 3M, Havells, Morphy Richards, Voltas, Bajaj, BPL, MILTON, PHILIPS, Bosch, Cello, HONEYWELL, Borosil, Prestige, GODREJ INTERIO.

·       Save Big with up to 55% of on Laptops; Up to 60% off on ACs, Fans and coolers; Up to 70% off on Kitchen Appliances; up to 50% off on Cleaning Supplies; up to 65% off on Health & Safety supplies. up to 60% off on Water Bottles; up to 60% off on Power & Hand tools; up to 70% off on Headphones;


About Amazon Business

Amazon Business is a new business friendly marketplace on launched to meet the business-procurement needs of different institutions such as hospitals, clinics, manufacturers, universities, schools, NGOs, government bodies and offices. Amazon provides technology-led procurement solutions built specifically for businesses, attractive pricing and a convenient and transparent shopping experience associated with Amazon. For more information, visit 



The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.