Amazon Business 2020 roundup: A year of enabling MSMEs in India

MSME customers trusted Amazon Business for all their purchase requirements throughout the year

As the year comes to a close, Amazon Business today announced the best of 2020, revealing how MSME buyers leveraged Amazon Business throughout the year to cater to their distinct procurement and business needs.


MSME buyers enjoyed a year of more savings, top deals, widest selection of GST enabled commercial products with Amazon Business as a trusted partner for all their business requirements, especially with the disruption caused by the COVID -19 pandemic in carrying out business operations.


Commenting on the yearly roundup, Peter George, Director, Amazon Business, said, “As we close out a challenging year, our effort has been to serve and help the MSME community ramp up their business faster by helping them become more efficient with their buying process, improve savings and drive profitability. We are grateful to our MSME customers who trusted Amazon Business for all their purchase requirements.”


Looking back at the year-


Overwhelming response from customers

·       Over 90% increase in customer base since 2019

·       Over 70% increase in buying customers Vs. 2019

·       Over 35% increase in monthly active users since 2019

·       Over 65% increase in total orders Vs 2019

·       Over 85% increase in sales Vs 2019

·       95% increase in bulk orders Y-o-Y

·       100% increase in bulk sales YoY

·       Over 25% of orders came from Tier2, 3 markets, which saw a 70% spike in sales compared to 2019. Over 30% of the customer base now belongs to Tier 2,3 markets

Sellers were the backbone of our success

·       Over 25% increase in total sellers on the Amazon Business marketplace Vs 2019

·       Over 20% more sellers received an order Vs 2019

·       Over 25% more sellers made it to the Crorepati club Vs 2019


Specially curated COVID-19 store to help our healthcare customers & frontline workers

·       The COVID store received over 15% contribution from bulk orders

·       We also saw an 90% increase in healthcare customers and 60% increase in healthcare orders


To cater to the pandemic induced Work From Home situation, we launched stores to meet the changing purchase demand from MSMEs

·       We launched the Work from Home store which received orders from across the country

·       We also saw heightened interest in the Corporate Gifting store with 65% YoY increase in orders


Better Deals and more savings for MSMEs throughout the year

·       Helped MSMEs get back on their feet with ‘MSME Accelerate’ which offered attractive cashbacks and business exclusive deals

·       MSME Accelerate saw over 30% increase in buying customers and 35% increase in orders compared to BAU

·       Business Value Days continued to help businesses manage their monthly purchases. Over 16 Business Value Days hosted, with over 5,000 offers curated across each sale; generating savings of over INR 2.73Cr for businesses

·       MSMEs showed their biggest participation ever during the Great Indian Festival with over 80% increase in total sales Vs 2019






One stop solution for MSMEs

·       Launched Business PAN to extend the access of Amazon Business to over 80 lakh businesses without GST registration.

·       Launched Shared Pay to facilitate purchase process decentralization that helps improve overall process efficiency, a feature that can be leverage by over 35% of the current customer base

·       Launched e-invoicing to comply with the new compliance norms released by the government


Continue to strengthen brand partnerships

·       Launch of commercial exclusive of Lenovo Thinkbook+ with Amazon Business. 5.6X YoY - Increase in commercial selection sales

·       Launch of affordable range of commercial laptops starting at INR.15,000 from Microsoft. 2.1X increase in commercial selection sales


About Amazon Business

Amazon Business is a new business friendly marketplace on launched to meet the business-procurement needs of different institutions such as hospitals, clinics, manufacturers, universities, schools, NGOs, government bodies and offices. Amazon provides technology-led procurement solutions built specifically for businesses, attractive pricing and a convenient and transparent shopping experience associated with Amazon. For more information, visit  



The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.