EMI fest is a periodic event, which brings discounts across several categories. During the event, you can shop and pay in easy installments with the Instant EMI facility for your big purchases on approved bank credit cards.
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Look for this message.
Discover all EMI options on the product.
Select EMI option on Payment page.
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Let's go through the example of a product purchase with No Cost EMI.
Yes, your bank will charge you interest. However, an instant discount equal to interest payable to bank will be provided, thus making it no additional interest cost for you. You will pay your bank the total product cost split in installments.
Initially your card limit will be blocked for the full purchase amount. After 4-7 business days your bank will process this to an EMI and you will be charged the EMI amount in your monthly card statement.