20 Best E-Commerce Business Ideas in India | Amazon Business

20 Most Profitable E-Commerce Business Ideas in India Worth Pursuing. Get Motivated By These E-Commerce Ideas And Start a Successful E-Commerce Business.

The E-commerce market has grown exponentially in the past decade. With free trade, the e-marketplace has changed the buying and selling behavior of businesses and consumers like never before. According to a recent report, the global e-commerce market is anticipated to increase by 21.5% in 2022 to reach US$ 74.8 billion and is projected to reach US$ 350 billion by 2030. India has one of the largest consumer markets in the world. It’s obvious that the scope for an E-commerce business is great in India.


If you are looking to start an ecommerce business but are struggling to identify the perfect ecommerce business ideas in India, don’t worry anymore! Read this blog to get the best ecommerce business ideas to inspire your journey to success! Register with Amazon Business to kickstart your ecommerce business journey!


What is an E-Commerce Business?

E-commerce refers to the exchange of goods and services, sending money and data over an electronic network, most commonly over the internet. These dealings can be either B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), or C2B (consumer to business). E-commerce can be carried through computers, tablets, cell phones, and other smart devices. Ecommerce transactions allow for the purchase of almost any commodity or service imaginable.


It's become so popular because it offers cost-effective distribution channels for the distribution of goods or services for both big and small businesses. Mainly, small businesses have gained a lot of benefits because of the reach they can have because of E-commerce.


Key Success Factors for an Ecommerce Business   

Before we explore e commerce business idea to make money, let’s understand some factors to consider to become successful with your E-commerce business:

  • Have a Catchy Brand Name

When starting an online business, make sure you come up with a brand name that will catch the attention of your target audience. If you already have an established brand and want to take it online, make sure that you retain the brand name you already have. Customers like consistency. If customers are already familiar with your brand, they would prefer to connect with the same brand online.

  • Friendly User Interface

When you choose to have a website for your business, ensure that it is interactive. Make it easy for customers to understand and interact with. Customers look for easy access options. When they find your website to be interactive and clear, they will come back again.

  • Make it Customer Friendly

Your E-commerce business website should be customer-oriented. Choose an interactive template and provide good images and well-written content. Also, if you are dealing with products, make sure you give good discounts and customer service.

  • Good Customer Service

Providing excellent customer service is crucial for ecommerce businesses, as it can help to build customer loyalty and drive repeat business.

  • High Quality Products or Services

In order to be successful, an ecommerce business must offer products that are of high quality and meet the needs and wants of its target market.

  • Effective Marketing

An ecommerce business must have an effective marketing strategy in place to attract and retain customers. This can include a variety of tactics such as email marketing, social media marketing, and search engine marketing to support your e commerce ideas to make money.


Benefits of Starting an ECommerce Business

1. Low Overhead Cost

With an ecommerce business, you can save a lot of money. You don’t have to worry about investing in a physical store. Your website will be your store for customers to interact with. With the internet and the availability of mobile devices, customers are turning to e-commerce websites even for basic purchases.


2. Flexibility

With an E-commerce business, you don’t have to worry about closing the store. It can be open 24/7 hours and customers can interact and make their purchases at any time of the day. One of the added advantages of an online store is that you can have customer reviews. If you have positive reviews, you are more likely to get more customers to purchase from your business.


3. Easy to Scale          

E-commerce business makes it easy to understand customer interactions. The customers are essentially interacting with the website where they can buy your products and services. This makes it easier to understand how many customers interacted with your business. You don’t have to worry about not having an extra pair of hands helping you or opening a new store for customers to visit you. You are a part of the global marketplace and customers can interact with your business from anywhere.


4. Increased Convenience

Having an online store is a convenient option for you and the customer. You incur lower costs, have flexibility over managing orders, and have a strong grip on customer interaction. All this translates into a higher profit margin. Moreover, with an online store, you have a wide customer base to cater to. The customers also have the convenience of shopping from anywhere, anytime for discounted prices and home delivery. It’s truly a win-win situation for everyone!


5. Diversification

With an online business, you can diversify your products and offerings across different platforms. This will increase the range of your customer reach and will help more people interact with your business.           


6. Increased Efficiency

With an online business, you can expect increased efficiency because of all the tools available for you to make sales. Platforms like Amazon Business help you reach millions of customers across the nation at the tap of a button. You can work faster with a faster buying process with Amazon Business.

How to Choose the Right Products for E-Commerce Business?

The best ecommerce businesses gain profit because of various factors like the quality of their service, customer support, packaging, delivery, and others. One of the main factors that drive any e commerce ideas to make money is choosing the right product. Consider these factors while picking the right product for profitable ecommerce business ideas:

  • Demand

It's crucial to choose products in demand. Pick the products people are looking for and are willing to purchase. You can research trends, use keyword tools to see what people are searching for, and see what products are popular on other online sites to make the most of the ecommerce business opportunities.

  • Competition

It's equally important to consider the competition level in the market. If many well-established players are selling the same or similar products, it may be difficult to compete with the best ecommerce businesses. However, if there is little competition, it could be a good opportunity to enter the market.

  • Margins

Most importantly pick products that are profitable for your business. Consider the cost of the product, including manufacturing and shipping, and compare it to the price you can sell it for. You want to ensure there is enough margin to cover your expenses and leave some room for profit.

  • Passion

Nothing beats your passion. It takes a lot to come up with the best e commerce business to start. However, if you are passionate about the service or product you are selling, you would not mind working hard and transforming your ecommerce ideas into one of the best ecommerce businesses out there. So, pick a product aligning with your passion, then find the right target audience and marketing strategy to push it into the market.


20 Best E-Commerce Business Ideas

Starting an online business is not difficult at all. All you need is an idea and guidance. Here we are with some best ecommerce ideas to guide you to start an online business with minimum investment! Have a look at the best e commerce business to start:   


1. Selling Handmade Items

handmade items

Selling handmade items is one of the best ecommerce business ideas. In an era of machine-made items, handmade items hold a special place in people’s hearts. Some of the items you could make are candles, paintings, art and craft, t-shirts, jewelry, soaps, shampoos, bath bombs, sweets, chocolates, etc. People love the personal touch and handmade items also serve as perfect gifts to loved ones and family. Sell handmade items on Amazon Business for the best prices!


2. Starting a Dropshipping Business

dropshipping business

Dropshipping business is a great way to start an online business at a low cost. With dropshipping, you have to worry about the inventory. The dropshipping business acts as a marketer. When a customer places an order, the dropshipper informs the manufacturer and the product distributor. The customer pays the dropshipper, and the dropshipper pays the manufacturer. Furthermore, the manufacturer sends the order to the customer. You will need to create a website to start this business. Have a content management system, payment gateway, businesses to collaborate with and domain name. This is one of the best ecommerce business ideas in India to try.


3. Beauty Products Store    

Beauty products are always in demand all year round. There’s always something for every season. So, you can expect the demand to be consistent. Having an online beauty products store is one of the best ecommerce business ideas to start. Have a good business plan, create an interactive website with action buttons and provide multiple options for payment. Customers should be able to experience the ease of shopping online. Our extensive beauty guide can come in handy for your business-related purchases.


4. Create Niche Apparel Products

Clothing never goes out of style! People are always buying new clothes for every occasion. The demand never drops. If you are wishing to start an online business, creating niche apparel products is one of the best ecommerce business ideas in India to consider. You can select a niche category or style and attract customers. It could be anything from women’s clothing to kids' clothing.


5. Sell Toys Online

toys business

According to a recent report, in 2021 the Indian toy market had a value of US dollar 1.35 billion. The report mentioned that this will be doubled by 2027. This is a clear indication that selling toys is among the most profitable ecommerce business ideas out there. What better way to start selling toys than to sell them online? You can choose a category or cater to a variety of toys and increase customers’ interaction with your business. 


6. Start Print - On Demand

print on demand

One of the profitable ecommerce businesses ideas to consider is running an online a print on demand business. People are willing to pay for good quality print work that provides them the ease of home delivery and multiple print options. This is one of the best ecommerce business ideas. All you need is a website designed to meet printing needs, payment gateway and shipping. Ensure you have a good business plan in place to assist you.


7. Selling Subscription Box

This business idea is becoming very popular these days. This is one of the best ecommerce business ideas businesses are also looking to purchase subscription boxes for their business needs. For instance, a business person having a handmade jewelry business is in constant need of material. Buying in bulk can be pretty expensive. Such an entrepreneur would be truly interested in subscribing to a subscription box that delivers the required materials every month. Likewise, there are numerous niche subscription box ideas for you to pursue.


8. Thrift Store

When you think of a thrift store, what comes to mind? Do you see a place with everything cramped up together to dive into or a neatly organized space?

The latter is mostly untrue of a thrift store. However, if you're planning to start an online thrift store, you have the opportunity to create a well-organized space without having to actually hire a physical space. Creating a website with proper sections for everything makes it a convenient space for customers. They are likely to visit the store over and over again if they offer such a space. This is one of the best ecommerce business ideas


9. Create Online Courses

online courses

Today, with the internet, the world has changed how it functions when it comes to taking a course. Gone are the days when a select few would actually subscribe to a course at a nearby college or university. With various online courses today, people are flocking to get themselves certified. Moreover, companies also prefer people with various certifications for specific roles. This truly has created a market demand for online courses more than ever before. Therefore, creating online courses as a business option may be the best decision. Select a trending topic, analyze the areas you wish to cover, create attractive learning outcomes, create a compelling syllabus and you are all set for lights, camera and action!


10. Offering Custom or Personalized Products  

Custom or personalized products have a huge market demand. People love to give custom or personalized products as gifts on occasion. The touch of personalization truly makes a difference for the recipient. Companies also prefer personalized presents for their clients and employees. You could start a business dealing in custom or Personalized products online. You could choose to start such a business catering to various demands for personalized products or pick a niche. For example, you may choose to cater to only personalized mugs or t-shirts or even both. This is one of the best ecommerce business ideas. You could also explore our corporate gifting store to get an understanding.


11. Starting a Wholesale Business

wholesale business

Wholesale businesses are a great hit even in today's internet age. Many wholesale businesses operate online for B2B businesses. Having an online wholesale business would mean that you have to sell to retailers who will further sell it to the consumer. You can also choose to sell directly to consumers, but it may not be the most convenient option. This is because consumers rarely buy in bulk by investing a lump sum of money.


Register with Amazon Business to grow your Wholesale Business. To run a successful wholesale business, you need to create a well-planned business plan and pricing strategy. This is one of the best ideas for ecommerce business


12. Modifying and Selling Existing Products       

Providing product modification services is a great way to run a successful e-commerce business. Businesses are always on the lookout for opportunities to up their game. They require services that can help them with quality, style and functional modifications. You can start an online business in India to cater to such needs. This B2B business is a great idea for a successful e-commerce business. This is one of the best ecommerce business ideas


13. Creating a Retail Arbitrage Business  

With Amazon Business, you can run a successful retail arbitrage business. You can go to a local retail store, buy a product and sell it at slightly higher prices. You can earn profit by reselling products on Amazon Business which offers you a large customer base who would be interested in purchasing your products. This is one of the best ideas for ecommerce business


14. Starting a Home Decor or Furniture   

The post-pandemic world has changed in many ways including work situations. Today a lot of employees are working from home. People are looking for ways to make their work from home setup comfortable and beautiful for them to work with ease. With the internet at hand, many searches for home decor and furniture options online. This makes having a home decor and furniture business a great way to kickstart your ecommerce business venture.


You can build your own website or sell on Amazon Business. With Amazon Business you have a larger customer base and a seamless selling experience. Select a niche you want to work with.


15. Selling Smart Watches    

One of the ecommerce business opportunities to consider is selling smartwatches online. The competition in this space is comparatively lower compared to other business ideas. The sell rate is high and you also have a large customer base for smartwatches. This could be the best e commerce business to start, given the sell rate.


16. Online Grocery & Foods

Having an online grocery and food store is one of the most profitable businesses today. People are looking for time-saving and convenient options and working individuals hardly have any time to visit the grocery store. Many are turning to online options that offer home delivery. All you need to do is develop a website with sections for different types of grocery and food items. Set up a convenient payment gateway and home delivery for your customers. Within some time you will see your business pick up if you offer good discounts. This is one of the best ecommerce business ideas


17. Refurbish Smart Home Products

Selling refurbished smart home products is also a great idea for an e-commerce business. There’s a large market for refurbished products because they are available at cheaper prices and tested for quality. This is one of the best e commerce ideas to make money.


18. Jewellery Store Online    

Having an online jewelry store is a profitable business since it gives you access to a larger customer base and a virtual space to clearly display your products. Customers can access your products at any time and make a purchase. This makes it a convenient option for customers and your business online. This is one of the best ecommerce business ideas. Check out our online store here.


19. Pet Shop Online    

Among the numerous ecommerce business opportunities to explore would be a pet shop. Working individuals who may or may not have time to even cook their own meals definitely don’t have the time to pick up meals for their pets. In this situation, an online pet store is a great relief for them. There is high demand for pet shops online. People are choosing to shop in online pet stores because it provides the convenience of home delivery, 24/7 accessibility, and customer service. Start your own online pet store today and reap the benefits.


20. Sell Industrial B2B Products

Selling industrial B2B products online is a great way to gain good business connections and make a profit online. You have the opportunity to generate revenue at scale with B2B products. You can sell industrial electronics, cleaning products and more. This is one of the best ecommerce business ideas


Choose the Right E-commerce Platform for My Business   

The success of your E-commerce business depends on the business plan, pricing strategies and the customer reach you have. You could have a great business plan but if you fail to reach customers, your business will not grow. Therefore, it's important to have a place that can take you to customers and help generate profit.


How can Amazon Business Help with Your E-Commerce Business

Amazon Business is the right place for your Ecommerce business expansion. Amazon Business uses ecommerce analytics to its fullest and takes your business to customers. You get GST benefits and tax benefits along with Business growth! If you are looking to buy or sell electronics, cleaning products, mobile accessories, beauty products, packaging supplies, gym equipment, laptops, printers, projectors, home theaters, Bluetooth speakers, earphones, vacuum cleaners, water purifiers, etc., Amazon Business is the right place!


Grow your ecommerce business 10x times with Amazon Business and our ecommerce ideas. Register with Amazon Business today!



There is no better time to start a business than today! Take inspiration from the ecommerce business ideas we have handpicked to help you start your business venture!


  • It truly depends on your business plan, ideas for ecommerce business and the strategies you implement. If everything goes well, it takes at least 3 months for your business to start picking up. Success depends on how well you manage your business.

  • Some of the challenges that ecommerce businesses face are generating leads consistently, website optimization, customer retention, etc.

  • Two of the best ways to protect your ecommerce business from fraud is to use the Address Verification System (AVS) and Card Verification Value (CVV).

  • You can scale your ecommerce business with the tips mentioned below:

    ● Ensure to optimize your website

    ● Create a strong social media presence

    ● Create a strong email marketing campaign

    ● Have a great business plan

    ● Have good pricing strategies

    ● Have a good sale funnel

  • Firstly, you need to decide a niche you want to start an ecommerce business in. Research whether the particular business has a demand in the market. Then do keyword research and optimize prices after comparing with the competition.

  • Some of the best ecommerce business examples of successful ventures include giants like Amazon, Shopify, Flipkart, Myntra, etc. Dropshipping and e-learning services like Byju’s are other ecommerce business examples that have found strong footing in the Indian market.

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